Capabilities

Founded by Kate Wagenlander in 2006, KCW Global Research will serve as an objective partner throughout your domestic and global qualitative research process. Kate’s extensive experience, versatility, and flexibility make her an excellent resource for any team working to gain greater insights into how consumers think. Further, her ability to understand and synethesize how consumers approach product categories and brands provides clients with actionable conclusions and recommendations to assist them as they work toward achieving their strategic objectives.

Capabilities include but are not limited to the following:

• Concept Development
• Category Assessment
• New Product Development
• Brand / Product Positioning
• Packaging (Graphics and Structure)
• Brand Equity
• Brand Segmentation
• TV Advertising / POS Pieces
• Web Usability