kcw happenings

WELCOME to “kcw happenings”! here you will get an idea of what kcw is doing to expand our knowledge and how it is working to make a positive impact. if anything from “kcw happenings” piques your interest and you would like to learn more or hear more, please do not hesitate in contacting kate directly at kate@kcwglobalresearch.com or 843.723.4070. also, be sure to check back and see what is new! there is always something new in the works!

2.14.08

the celebrated launch of www.kcwglobalresearch.com! this event is coupled with the delivery of the kcw global research’s famed Valentine’s! every year kate works hard to create something new and different to help add a little special something to your February 14th! and boy was it tasty this year! if you did not receive one and would like to be placed on the mailing list for next year please be sure to email your information.

1.31.08

kcw global research introduces a unique opportunity for clients to spend a “day in the life” of their target. this product was created with kaleidoscope youth marketing and leverages kcw’s qualitative expertise and kaleidoscope’s extensive youth network and experience.

12.25.07

happy holidays! kate was proud to celebrate the holidays in Cleveland with her family including gorgeous niece Gretchen. and further enjoyed watching her brother put together Gretchen’s new toys…ethnography at its finest!

11.9.07

again, kate made her way into the grand fishing area around Ashville, North Carolina to spend time with the ladies of Casting For Recovery at their 2007 Reunion. spending a weekend being inspired by these women helped refresh and rejuvenate her spirit.

10.23.07

kcw joined many other qualitative research consultants in Vancouver, BC for the 2007 QRCA conference. ideas were shared to help sharpen skills, discuss trends, and grow.

9.21.07

sometimes it is important to shift your perspective. try wearing a gorilla costume and running (or walking) a 7K through the City of London. it worked for kate!

8.24.07

kate traveled to rural North Carolina to join 14 women who are in remission or currently fighting Breast Cancer for a Casting for Recovery retreat. she served as a hospitality volunteer which meant that she catered to every whim while they all learned, many for the first time, how to fly fish.

7.07.07

1 year anniversary for kcw global research! kcw celebrates a most successful first year with countless focus groups conducted for fantastic clients. looking forward to what year two will hold!

7.2.07

World Vision Update! As we creep ever close to our 1 year anniversary, kcw is proud to report the donation of 25 animals. kcw prides itself on being involved in the world, national, and local community – and appreciates the clients and relationships that help make it a reality! thank you!

6.12.07

kcw starts it World Vision animal donation program. for every study conducted an animal is donated on the client’s behalf that will help sustain a family and positively impact their economic future. it took some time to get this started but now the system is up and running!

5.22.07

this year’s big trip took kate to Switzerland (Geneva) and Italy (all over!). while the history, culture, and culinary delights were overwhelming, what was most fun seeing were the examples of packaging innovation (mainly structural, but also graphic) and the prevalence of global brands.

5.10.07

kate, a member of Rotary International, helped co-chair the silent/live auction committee for her local club’s yearly giant fundraiser. in her typical style she jumped in whole hog and with the help of fellow Rotarians and members of the Charleston community helped raise $66,000 for a variety of local, national, and global charities!

4.17.07

kate takes her qualitative skills into the classroom at Morehouse College! these 31 students had an opportunity to see how both a focus group is run and how the output is put into action. starting with an unaided drawing exercise, to category segmentation, ending with concept testing and optimization. kate thoroughly enjoyed interacting with the students and helping them get a better sense of the real world applications of market research.

9.9.06

kate takes a 3 week trip to China and Mongolia! beyond experiencing the trip of a lifetime, in Mongolia she also had an opportunity to understand the needs of consumers whose culture and priorities varied greatly from what we are most familiar, especially deep in the Gobi.

7.7.06

kcw opens its doors and starts with a bang! earning its international stripes with its first project in London and China!